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Carving a Niche!!

Before I commence.let me drop this

(Niche: Any position of opportunity for which one is well-suited, such as a particular market in business.)

The world is such a dynamic place. Especially for business and careers. Some many years back, Cornelius Vanderbilt made a lot of money with the railway business In the US. Today, Bill gates is filling his shoes in the IT field. Making career and business choices used to be quite easy in the past. You only had to pick one of three fields to be successful. It was either medical science, engineering or law. The case is totally different today.


Ten years ago, there were no jobs with titles like digital marketing, SEO, Front end development, even the Android app development seemed like a foreign word. so things are changing. And things will change again. Internet of things (IoT) and virtual reality(VR) might just be next big thing. One thing still remains, all fields are relevant. A lot of recent graduates, frustrated by the lack decent employment opportunities have decided to go with the flow (a phrase in Nigeria would call them "Anywhere Bele face"). They take up all kinds of jobs. Today they're in sales, tomorrow, engineering and the next, teaching. Can we really blame them. The Nigerian government have proven to be somewhat incompetent in solving the problem of rising unemployment rate.


But then. Everyone i know who is successful in their career or Business has stuck to one skill and has carved a niche in that field. Okay, so someone is looking at this post and thinking​, "what is this one saying?". Dangote has several businesses-From cement production to sugar, to even water bottling- and is thriving in all. This is only because he has found his niche- Management. Dangote is an excellent Business manager and so he hires the most experienced people in the various fields he's ventured into and oversees the Business affairs.


There is a "big" difference between experience and 'relevant' experience.nothing beats staying in your lane and keeping your lane yours. Every experience acquired should polish your Core skills. this will go a long way to help you successfully bag jobs and contracts easily in the long run. Don't learn everything, don't be everywhere. One thing to consider when choosing this intended career field should be your "passion and interests" because you don't want to begin to have work burnout just months into the job. What is that one thing you can do for free, volunteer for or maintain an interest in?. Look for the profit making strategies that skill can be applied in, work in that direction for a couple of years. This period is called "the process". In no time, you would have become someone to reckon with in that field.


So stop being a green horn and go do something you love continuously. Don't be a jack of all trades. Read wide, learn everything, and all about the field. Success is guaranteed when you STAY IN YOUR LANE!!


Hope this helps!!

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